First-Ever MSME Conference Set to Ignite Innovation and Success in Fiji

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Friday 19th January, 2024

Vodafone Fiji as the major sponsor of Fiji’s first MSME Conference recognizes the vital role played by MSMEs in shaping Fiji's business landscape. Vodafone Fiji’s Regional Chief Marketing Officer Rajnesh Prasad highlighted on their commitment to empowering businesses of all sizes and announced their collaboration with MSME partners on the digital trade platform VitiKart, providing opportunities for businesses to broaden their reach in the online market

“As the leader in digital connectivity and ICT solutions, Vodafone Fiji remains steadfast in its commitment to empowering businesses, regardless of their size. Recognizing the opportunities inherent in today's digital age, we provide a comprehensive suite of tailored services and solutions designed to drive your growth.

As part of our commitment, we collaborate with our MSME partners to encourage, train, and onboard them onto the Fiji’s biggest digital trade platform – VitiKart. This platform offers significant opportunities for MSMEs to broaden their audience reach. In a rapidly evolving business landscape, eCommerce is transforming the way business is conducted, making our partnership crucial for the MSME sector to harness the benefits of online markets.

In collaboration with RBF, we ensure that these businesses have the resources and tools needed to thrive in the digital age. The subsidy scheme through RBF provides financial incentives and support for MSMEs to enhance their online presence, improve digital skills, and access eCommerce platforms.”

The Deputy Prime Minister & Minister for Trade, Cooperatives, Small & Medium Enterprises, Hon. Manoa Kamikamica launched the first-ever Micro, Small, and Medium Enterprises (MSME) Conference, themed "Innovation Waves, Sailing MSMEs to Success”. The event is scheduled to take place on March 7th - 8th at the prestigious Grand Pacific Hotel in Suva

“The MSME sector, a vital driver of economic growth, comprises approximately 82 percent of businesses in Fiji, with an estimated 30,000 registered enterprises. We recognize the significance of MSMEs and we are committed to fostering a conducive environment for MSMEs to thrive”, said Hon. Manoa Kamikamica.

MSMEs are key growth drivers in developing Asia and the Pacific. They account for an average of 96.6 percent of all enterprises, 55.8 percent of the workforce, and 28 percent of a country’s economic output.

The Federation extends its sincere thanks to Vodafone Fiji and looks forward to a successful World Cup outing with the shared goal of promoting hockey in Fiji and inspiring future generations of athletes.

The two-day conference aims to bring together the diverse segments of the MSME ecosystem and provide a platform for learning, collaboration, and networking. The theme, "Innovation Waves, Sailing MSMEs to Success," underscores the importance of creativity, adaptability, and resilience in the face of a rapidly evolving economic landscape.

The conference boasts an exciting line-up of international and local speakers covering topics such as Access to Finance, Strategies for Success, MSMEs as Economic Drivers, and Empowering Inclusivity. Attendees will have the opportunity to learn from each other, establish valuable business connections, and voice concerns with statutory bodies

Hon. Manoa Kamikamica emphasized the importance of inclusive and resilient policies for MSMEs to navigate economic challenges successfully. "Innovation, creativity, and passion are the driving force for any business to achieve success and  lauded the conference as an essential platform for MSMEs to have their voices heard," he stated.

Business Assistance Fiji expresses gratitude to sponsors Vodafone, Telecom, Tower Insurance, Star Hospitality, and A. Hussain & Company for their invaluable support in championing MSME development in Fiji

Hon. Manoa Kamikamica, “As we embark on this exciting journey together, let us seize the opportunities that lie ahead. Engage in meaningful conversations, share valuable insights, and inspire one another to reach unprecedented heights. The MSME Conference is not merely an event; it is a celebration of resilience, innovation, and the true spirit of entrepreneurship”, added Prasad.

Registration for the MSME Conference is now open, and interested participants can register through the Business Assistance Fiji website. The conference promises to be a milestone event, fostering innovation, collaboration, and success within Fiji's vibrant MSME sector


For further information contact:
Media RelationsHead of E-Commerce

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