VodaSTAR

Vodafone Introduces

Customer Loyalty Rewards Scheme

Vodafone launched its customer loyalty and reward scheme called VodaSTAR on 27th February 2009. With VodaSTAR all prepay customers who have been on the Vodafone Network for more than three (3) months and recharge a minimum of $5 monthly go into the VodaSTAR loyalty scheme automatically.

The customers are rated every three months and assigned a STAR rating. The number of stars determines the value of reward that a customer gets.  The two variables used to determine customers’ star rating are:

i.    Tenure      - the length of  time customer has been on Vodafone Network ( minimum 3 months)
ii.    Recharge - the amount of recharge per month (minimum $5)

The customers receive their reward in the form of free talktime directly on their mobile every month.  See the table below to see many Vodastars you got.



“Our Customers have shown complete faith and unwavering loyalty to the Vodafone Network.  Even with the advent of competition we continue to register net customer gains everyday. We would like to reciprocate the loyalty and faith our customers have demonstrated in our network by rewarding them on an ongoing basis.  This  is a WIN –WIN relationship”……Ms Avanthi Senaratne, Chief Marketing Officer.