Prime Minister Launches M-PAiSA

18 June, 2010

M-PAiSA, Vodafone’s mobile money transfer service was officially launched by the Prime Minister of Fiji Commodore Frank Bainimarama at the Vodafone house in Princes Road Tamavua last night.  M-PAiSA is a mobile phone based money transfer that allows registered users to send and receive money directly on through their mobile phones. Effectively, your mobile phone now becomes m-wallet and store of money in electronic form.  

 
M-PAiSA is expected to transform the banking and financial landscape in Fiji. In welcoming the 300 plus guests for the launching of M-PAiSA, the Managing Director of  Vodafone Mr. Aslam Khan said, “ this is a landmark achievement not only Fiji but for the entire region as Vodafone Fiji becomes the first mobile network in the region to launch a mobile phone based money transfer service” 
 
“With M-PAiSA, registered users will be able to deposit money in the M-PAiSA account in exchange for equivalent electronic value be able to send money directly onto others mobiles anywhere in Fiji, buy recharge or airtime and also be able to withdraw cash at an M-PAiSA agent.  
 
M-PAiSA now becomes the quickest, most convenient and safest means to sending and receiving money anywhere in Fiji. In essence, M-PAiSA customers will now be able to conduct everyday, low risk transactions in a more convenient and less and cost effective way within their reach.
 
The Prime Minister, Commodore Bainimarama in launching the service said, M-PAiSA is welcome news to thousands of people in Fiji, particulary those in rural and maritime areas. These citizens have for a long time been denied the opportunity to participate in the mainstream economic activities because of lack of financial services and high cost of doing financial transactions.  
 
M-PAiSA will therfore play an important role in enabling more Fijians to access financial services in a more convenient and cost effective way than ever before. The product is a very good example of using technology and Vodafone’s wide reach to improve the lives of our people through greater financial inclusion.  I would like to commend Vodafone for this landmark achievement and also acknowledge that is a 100% locally developed solution.
 
The Product Manager for M-PAiSA, Mr Shailendra Prasad said, Vodafone has already appointed and trained a number of  third party M-PAiSA agents who will be providing M-PAiSa services to the customers on the ground.  Authorised M-PAiSA agents will be able to register customers and facilitate deposit and withdrawal transactions. Vodafone is expected to register a wide network of agents including the rural areas and martime zones to ensure greater accessbility.
Vodafone is expected to go on a massive customer registration and product awareness drive starting today.
 
About Vodafone Fiji:
Vodafone Fiji Limited is part of Vodafone Group Plc, a leading mobile communications company with over 315 million proportionate customers worldwide. Vodafone Fiji which is a partnership with Amalgamated Telecom Holding Fiji provides mobile telecommunications services to over 700,000 Fiji customers. The global company has equity interests in 26 countries and partner networks in a further 33 countries, the largest global footprint.