December 22

28 June, 2007

Vodafone adds Hong Kong's SmarTone to Partner Network


22nd December, 2004

Vodafone has announced SmarTone as its exclusive partner in Hong Kong.

The mutually beneficial partnership brings together two well-recognised brands; Vodafone, the world's leading mobile operator, and SmarTone, Hong Kong's leading mobile operator in multimedia services. SmarTone will re-brand its business to SmarTone-Vodafone, enabling the Vodafone brand to be introduced into the significant Hong Kong mobile market.

Under the terms of the agreement, both companies will co-operate in developing and offering products and services, through the SmarTone-Vodafone brand, to international travellers and domestic customers.

As a partner network, SmarTone-Vodafone will offer Vodafone and its partners' customers seamless access to Vodafone's international mobile services whilst travelling in Hong Kong. SmarTone customers will enjoy the benefits of Vodafone's roaming services across its extensive global footprint.

Brian Clark, chief executive Asia Pacific, Vodafone, said: "Our partnering with SmarTone is another significant step towards bringing our customers the key benefits of the Vodafone brand and services in the Asia-Pacific region. It also clearly demonstrates how Vodafone is leveraging its global scale and scope to strengthen our international brand profile and use of global services, creating new sources of revenue for us and our partners."

"We are delighted about our partnership with Vodafone as we move from strength to strength in delivering even greater value to both our customers and shareholders," said Douglas Li, chief executive of SmarTone. "Together with Vodafone's leading position in mobile communications and its unmatched global footprint, we will be able to develop and offer enhanced and richer products and services with a shorter time-to-market and greater cost efficiency. This sharpens our competitive edge and further strengthens our brand in the market."

Following the announcement, Vodafone's portfolio of global services, supported by its global brand, will be available in 14 partner network countries: Austria, Bahrain, Croatia, Cyprus, Denmark, Estonia, Finland, Hong Kong, Iceland, Kuwait, Lithuania, Luxembourg, Singapore and Slovenia.